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WHAT IS DIGITAL MARKETING?

Ever wonder how your favourite advertisement on TV or the Internet was created and marketed to you? The answer to this question is very simple i.e Marketing and Advertisement . But no one knows how many creative heads works behind the scene to publish their product in the global market. Advertisement industry is one of the largest industry in the world and it is one of the most followed industries in the world . The advertising industry is a global industry for public relation and marketing companies, media services & advertising agencies. It is a multibillion-dollar industry connecting manufacturers and consumers. Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Digital marketing is one of the expeditiously growing industry and all the listed fortune companies are shifting from traditional marketing to digital marketing as ROI in digital marketing is one of the bes
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Top 5 Jobs in Digital Marketing Industry

SEO/SEM Analyst In Digital Marketing highest paid jobs are moving forward and those are specializing in SEO/SEM, which is one of the fastest growing jobs in Digital Marketing industry. Search engine algorithms are constantly changing, to maintain company’s web pages on search engine results page (SERP) hiring an SEO/SEM is one of the most important jobs of any company. Today extremely high volume of visitors search engines receive daily, SEM and PPC are now top priorities for all businesses. Buying ad space on search engines and social media sites is now vital for businesses that want to reach larger audiences, increase website traffic, and generate more leads. Due to this, salaries for this position positions are increasing on a large scale. Here are few 2 types of salaries in SEO/SEM: SEO/SEM Analyst    : $65,000 to 110,000 SEO/SEM Specialist : $70,000 to 120,000   Digital Media Planning Digital roles are streamlined and specialized, there has become an i

Virtual Assistant Need of an Hour

Start-up industry is growing day by day and need of extra help for a startup is much needed. Most of the start-up owner and entrepreneurs consider a question where to hire an additional help or not. Adding an in-house resource may be expensive and don’t have flexibility. To overcome such phenomenon entrepreneurs and start-up owners intended to hire a virtual assistant which can work for their company when needed. A virtual assistant is a person who works for your company for the desired role and can handle all your works at a time. Hiring virtual assistant is less expensive and more of an asset for a company. A virtual assistant can help your start-up in many ways and can guide your start-up in a right direction. People say that job profile of VA is easy and understandable but actually, it is difficult one in today’s industry.   Here are few reasons why Virtual Assistant is a need of an Hour for Small & Medium Enterprises. Saves Money In start-up industry time is m

Product Placement Using Social Media Marketing

Many companies are intended to produce there product but to place that product in the market by Marketing agencies, they have to plan how to place that product in the market. Marketing can be of different types e.g. Door to Door Marketing, Old School Marketing, and Digital Marketing etc. Nowadays companies are diverting their marketing style towards Digital Marketing. Digital Marketing is a platform where one can place there company or product on a digital platform. As social media users are increasing day by day and China opening its markets for the digital world, the life cycle of the product is becoming higher on social media as its viewership is increasing day by day organically. Product placement has several advantages for the manufacturer as well as for the actors and producers. From the advertiser's point of view, it provided a captive audience, chance to be associated with the actors famous among the masses, and convenient usage of movie stills and footage to a

Digital Marketing in China

Planning your Digital Marketing in China China is the market everyone wants a piece of.  With over 1.5 billion people, your target market is here. But, entering the market doesn’t make it just start raining money. Chinese consumers are bombarded by businesses that want them, both homegrown and foreign.  For your business to get a piece of the pie, you need to come in with a well thought out, meticulously researched plan. No one is saying it's easy.  But any demographics report will tell you how much your bottom line could benefit. Here are few Sectors you can increase your expertise and can do well in the Chinese market. Be Mobile Friendly Mobile usage in China, particularly in terms of eCommerce and social media, makes a lot of other markets look like they're trapped in the 1990's. WeChat, the major player in the social scene, had 600 million active accounts in Q2 2015.  25% of those people check the app over 30 times a day. Even in B2B, the ap

Facebook the Virtual World

A Massive technological revolution took place in 2004 in the United States of America as a group of 5 college student started an online sharing platform. This was a start to one of the most famous and powerful brands on internet worlds today known as “Facebook”. When Facebook was created, the intention of this platform was to connect people online so they can share their stories, photos etc online with there friends. But as this network grew massively people started to use it in both the ways. Now controlling this platform is a massive task in itself and to maintain the content on this platform is a huge task as the content which is published all over the worlds is read by millions of people and writing ferocious is quite harmful to the company. But they don’t have control over the people in the world, who can write and publish such articles on the internet a global platform. Now a day’s Facebook is becoming a virtual world which is very risky for a human being. This is due to

Karnataka Calls for Help

Bangalore, Tech capital of India is expanding exponentially. And the fight is between getting a stable government in Karnataka to developing and solving all the issues in Karnataka. Bangalore is the largest city in Karnataka and one of the most important in India. Since the IT sector in India is growing rapidly, people are migrating from their hometowns to the metropolitan cities for more job opportunities. Migration in India is one of the huge internal problem faced by all the native people of the respective states. Most of the people from North of India migrate to Mumbai in search of their dream and making it one of the most populous cities in the world. Due to this factor, fulfilment of each and every person's requirement is hampered and therefore this supply of the requirement is reduced and prices hike in all the major cities. On Queensland, London is one of the most expensive cities in the world and still Londoners are prepared to fulfil their demands. Housing in Lo