Product Placement Using Social Media Marketing

Many companies are intended to produce there product but to place that product in the market by Marketing agencies, they have to plan how to place that product in the market. Marketing can be of different types e.g. Door to Door Marketing, Old School Marketing, and Digital Marketing etc. Nowadays companies are diverting their marketing style towards Digital Marketing. Digital Marketing is a platform where one can place there company or product on a digital platform. As social media users are increasing day by day and China opening its markets for the digital world, the life cycle of the product is becoming higher on social media as its viewership is increasing day by day organically.

Product placement has several advantages for the manufacturer as well as for the actors and producers. From the advertiser's point of view, it provided a captive audience, chance to be associated with the actors famous among the masses, and convenient usage of movie stills and footage to advertise their other brands. Even for the actors and producers, the fee they earn by featuring in the ad is a good source of income plus most of them get a lifetime chance of endorsing these brands in film festivals too. Product placement is not just featured in movies and T.V. shows, but in music videos and video games too. In video games, the trend has emerged since the 1980s where Sega was placing ads of Marlboro cigarettes in their car racing games. Similarly, for Sega Super Monkey Ball, the company exclusively marketed Dole bananas in the game. The idea behind such product integration is to create a real atmosphere.

Product placement has certainly been effective as we are surrounded by products, which have been used in the movie, music video or in some video game. Consumers are identifying the products with the actor's name or some singer's name. Even at the retail end, we are seeing malls endlessly advertising the product with your favourite character. This tool if properly used by the advertiser can certainly be more powerful in terms of sales generation and will be the start of a novel beginning for a new channel of communication.

Social media marketing and product placement can help with a number of goals, such as:

• Increasing website traffic
• Building conversions
• Raising brand awareness
• Creating a brand identity and positive brand association
• Improving communication and interaction with key audiences

The bigger and more engaged your audience is on social media networks, the easier it will be for you to achieve every other marketing goal of your company.

Social media is one of the powerful tools in today's world for product placement and marketing your product and to increase the reach of your product globally.