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WHAT IS DIGITAL MARKETING?

what is digital marketing
Ever wonder how your favourite advertisement on TV or the Internet was created and marketed to you? The answer to this question is very simple i.e Marketing and Advertisement. But no one knows how many creative heads works behind the scene to publish their product in the global market. Advertisement industry is one of the largest industry in the world and it is one of the most followed industries in the world. The advertising industry is a global industry for public relation and marketing companies, media services & advertising agencies. It is a multibillion-dollar industry connecting manufacturers and consumers.
Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Digital marketing is one of the expeditiously growing industry and all the listed fortune companies are shifting from traditional marketing to digital marketing as ROI in digital marketing is one of the best compared to tradition marketing. Digital marketing is the target-oriented industry where each and every task is planned according to the specific targeted audience.

Digital Marketing consists of a few powerful pillars::

  • Social Media Marketin
  • Mobile Marketing
  • SEO& SEM
  • Content Marketing  

Social Media Marketing

People are not using Facebook and Instagram for posting selfies and their day clicks. Facebook and Instagram are becoming a community where anyone can sell, buy, promote, place there ideas and product on such a platform. It’s not enough to just post on your Facebook and Twitter accounts. Everyone must also weave social elements into every aspect of your marketing and create more peer-to-peer sharing opportunities. More the content is engaging and new more the people will want to share and like it. And once the content is shared through different mediums, the probability for lead generation increases as the reach of your content is humongous.

Mobile Marketing 

Mobile is such a device which is becoming an integral part of everyone's life. Mobile devices are kept in our pockets, sit next to our beds, and are checked constantly throughout the day. This makes marketing on mobile incredibly important but also very nuanced. From SMS and MMS to in-app marketing, there are many ways to market on mobile devices. Beyond these mechanisms to deliver your message, you also need to think about coordination of your marketing across digital channels and make sure mobile is a part of that mix.

SEO & SEM

SEO & SEM have widely used the term, but do we know there meaning and why are they used for. SEO stands for Search engine Optimization & SEM stands for Search Engine Marketing. SEO & SEM are one of the most important factors in the digital marketing industry. The website is one of the front faces of anyone’s business and to rank it on the internet is itself a task. SEO & SEM is used for search engine marketing and also the optimization of the website. Search engine optimization (SEO) is the process of optimizing the content, technical set-up, and reach of your website so that your pages appear at the top of a search engine result for a specific set of keyword terms. The main goal is to attract visitors to your website when they search for products, services, or information related to your business.

Content Marketing

As it is always said “Content is King” and maaudience as we want and place our product in front of the audience. Offering content that is relevant to your audience helps them see you as a valuable source of information. On top of that, resourceful content makes it less likely that they will tune you out. Creation of your content is a most valuable factor in your marketing strategy. It can be in any language, medium, form etc. but your message should be conveyed to the audience.
rketing of it is creating its Kingdom. Content marketing is a process where we are creating a content which can gather as much


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