Planning your Digital Marketing in China China is the market everyone wants a piece of. With over 1.5 billion people, your target market is here. But, entering the market doesn’t make it just start raining money. Chinese consumers are bombarded by businesses that want them, both homegrown and foreign. For your business to get a piece of the pie, you need to come in with a well thought out, meticulously researched plan. No one is saying it's easy. But any demographics report will tell you how much your bottom line could benefit. Here are few Sectors you can increase your expertise and can do well in the Chinese market. Be Mobile Friendly Mobile usage in China, particularly in terms of eCommerce and social media, makes a lot of other markets look like they're trapped in the 1990's. WeChat, the major player in the social scene, had 600 million active accounts in Q2 2015. 25% of those people check the app over 30 times a day. Even in B2B, the ap
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